is no longer just about content - it’s a strategic growth channel.
What is Social Media Marketing?
The practice of using social platforms to build brand visibility, communicate value, engage audiences, and drive measurable business outcomes.
It combines content creation, community management, and paid distribution with data and analytics to guide decisions and optimise performance. When done effectively, social media becomes a long-term asset for discovery, trust-building, and customer acquisition — not just a channel for posting content.
How I can help?
I leverage platforms like Instagram, Twitter, and Facebook to strengthen awareness, engagement, and conversion through targeted social media strategies.
My work includes audience research, content planning, campaign execution, and performance analysis to ensure social channels contribute directly to brand and business goals. The result: a structured social media presence that is consistent, data-informed, and measurable.